- To be the voice of mutual insurance sector to all stakeholders on behalf of its members.
- To promote the mutual advantage to stakeholders and assist its members to do so.
- Create and sustain a strong, distinctive and unified mutual insurance sector
- To play an active and leading role in the wider mutual sector
- To raise standards by providing a platform on which members can share best practice and to help members to recognize the value of their mutual status
- Promote good corporate governance